Parchment & Cornflower Multi Size Traditional William Morris Floral Lattice High Twist Hand Knotted Wool Oriental Area Rug

This luxury botanical area rug is designed to illuminate a space. Set across a soft parchment and silver-grey ground, the all-over floral pattern flows continuously from edge to edge, featuring acanthus leaves, blooming florals, climbing vines, and layered botanical elements. There is no central medallion—no single focal point—allowing the design to feel expansive and fluid, much like a garden in full bloom. The palette balances cool and warm tones with precision. Cornflower and periwinkle blues anchor the composition, while terracotta and coral florals provide warmth and contrast. Sage and olive greens structure the botanical forms, and subtle hints of blush and soft gold add highlights throughout. The result is a versatile colorway that shifts beautifully with changing light conditions—ideal for modern U.S. interiors. The border is intentionally restrained: a narrow ivory frame with a delicate botanical motif, designed to contain the field without competing visually. Constructed using LoomBloom’s loop-and-cut pile technique in high-twist wool, this rug delivers the crisp detail and durability associated with premium hand-hooked rugs, while shedding significantly less—making it suitable for everyday use in living rooms, dining areas, and open-plan homes.

• Exact Size: Multi Size Rug
• Weave: Hand Hooked Rug
• Yarn: Wool
• Color: Gray, Beige, Silver, Blue, Peach, Blush, Pink, Green,
• Origin: India
• Pile Height: 0.75 inch
• Condition: New
• Condition Description: New With Tags
• Rug#: LBR19369A

About the Collection Some patterns were never meant to remain confined to fabric. William Morris devoted his work to capturing nature in its most intricate and expressive form—intertwining branches, blooming florals, and birds in quiet motion. At LoomBloom, we reimagined that legacy with a simple idea: what if these timeless designs could be experienced not just visually, but physically—woven into the spaces we live in? This collection is the result. Each piece draws directly from Morris’s iconic botanical language—layered foliage, mirrored bird compositions, and endlessly flowing vines—translated into premium hand-hooked wool rugs. Using our signature loop-and-cut pile construction, these designs move beyond flat pattern into dimensional form. Where Morris worked in ink and dye, our artisans work in texture and elevation—allowing petals, leaves, and stems to rise and recede across the surface. The result is a rug with true visual depth, one that subtly transforms as natural and ambient light shifts throughout the day. The collection features seven distinct colorways, ranging from deep, moody palettes with near-black grounds layered in forest greens and coral accents, to light, airy compositions with antique ivory fields, soft blue birds, and warm terracotta florals. Whether a space calls for bold visual impact or quiet refinement, this collection offers a design to match. Innovative Loop & Cut Pile Technique Unlike standard machine-tufted rugs where pile remains uniform and flat, LoomBloom’s hand-hooked construction introduces intentional variation across every design element. The loop-and-cut technique allows different parts of the pattern to carry distinct textures—looped areas provide a subtle sheen and structure, while cut pile delivers softness and definition. Stems, florals, and background fields are carefully differentiated, creating a layered surface that reflects light and shadow dynamically. The result is a rug that feels closer to a living composition than a static design—echoing the depth, richness, and movement of a true Morris original, reinterpreted for modern interiors.